After I had generated some illustrations for their Monster Sports Games, Shelcore asked me to revise the packaging art for their Shake'n Bobbles Hazard Highway.

The marketing folks at Shelcore felt the existing art was somewhat inaccurate, as well as busy and confusing in how the set was presented. They also felt the angle of the illustration didn't highlight the features in the best way. So, I was given some new direction and asked to take a crack at it.

Here was the existing package;

The main points to tackle; 1. A fun but clear vision of what this thing looked like when in action, 2. A better representation of the item itself, and 3. Instead of featuring the rocking green bridge they wanted to show the car dropping from the upper deck of the orange break-away bridge to the track below.
They did ask me to purposely omit the clumsy dropping platform connected to the bridge for simplicity (which is why it's not seen in the final revised art). Otherwise; "make it look like it works".

To make things easier for myself and Shelcore in assembling the final image, I generated some of the key elements separately. Mainly the character/car, and the track set itself.
Here are the pencil sketches I submitted for approval;

Here are the approved pencils rendered as separate elements to be manipulated;

Mock-up of the finished redesigned package using my new illustration work;